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Dan Drage
Administrator

144 Posts

Posted - 27/05/2008 :  16:39:02  Show Profile  Visit Dan Drage's Homepage  Reply with Quote
Orange are the only ISP to be losing customers rather than gaining them. Why is that?

Becca
New Member

United Kingdom
27 Posts

Posted - 03/06/2008 :  16:19:16  Show Profile  Reply with Quote
According to the Guardian, one of the company's biggest problems is its broadband business. It has been losing customers to other ISPs, such as TalkTalk and new entrants such as BSkyB. Orange had 1.142 million broadband customers in September 2007, 1.138 million at the end of the year and 1.107 million in March earlier this year.

http://www.guardian.co.uk/business/2008/jun/03/telecoms.mobilephones

Is ditching the slogan "the future's bright, the future's orange" really going to help though?
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Dan Drage
Administrator

144 Posts

Posted - 03/06/2008 :  16:30:02  Show Profile  Visit Dan Drage's Homepage  Reply with Quote
Calling one of its phone packages 'Raccoon' could be a problem for Orange also, because all it seems to do is illicit derogatory laughter.

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Becca
New Member

United Kingdom
27 Posts

Posted - 03/06/2008 :  17:18:35  Show Profile  Reply with Quote
hahahahahahahahahahahahahahahahaha!!! [insert derogatory tone]

'Dolphin' is similarly as random, and the adverts feature weird balloons that look like those slimey bath pearl oil things that seem to have disappeared since the late nineties... oh wait, Orange's customers have also disappeared... maybe there is a connection?!!?
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Dan Drage
Administrator

144 Posts

Posted - 03/06/2008 :  17:31:38  Show Profile  Visit Dan Drage's Homepage  Reply with Quote
They're clearly cowboys Becca, only a complete idiot would sign a contract with Orange.

Ummm.....
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Becca
New Member

United Kingdom
27 Posts

Posted - 04/06/2008 :  13:30:21  Show Profile  Reply with Quote
2 4 1 cinema tickets are the only good thing to have come out of Orange... but even then, before watching the latest blockbuster on the big screen you have endure even more stupid adverts from the idiots at Orange, that ultimately ruin your viewing pleasure because all during the "feature presentation" you're thinking about why a Hollywood mega star such as Michael Madsen would stoop so low as to appear in said ad...

Maybe everything Orange should just be banned??
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Dan Drage
Administrator

144 Posts

Posted - 04/06/2008 :  14:13:59  Show Profile  Visit Dan Drage's Homepage  Reply with Quote
I love those ads, the Patrick Swayze one is amazing!

I'd ban people who've turned themselves orange by going overboard with the fake tan, and perhaps those who spend too long on the sunbed for that 'electric holiday' look.

I'd ban Easyjet.

I'd ban the Dutch football team, and Dundee United.

I wouldn't ban the OC repeats though.

See, you can't just go and ban everything orange, how else would i get to look at Rachel Bilson?
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Becca
New Member

United Kingdom
27 Posts

Posted - 04/06/2008 :  14:23:30  Show Profile  Reply with Quote
Isn't she banned anyway for using St. Tropez?!

What about this website... It's very orange...
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Dan Drage
Administrator

144 Posts

Posted - 05/06/2008 :  09:32:49  Show Profile  Visit Dan Drage's Homepage  Reply with Quote
I wouldn't ban this website, it's a beauty. Great copy.

Orange are on the comeback though:

http://business.timesonline.co.uk/tol/business/industry_sectors/telecoms/article4068711.ece
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Becca
New Member

United Kingdom
27 Posts

Posted - 13/06/2008 :  10:58:21  Show Profile  Reply with Quote
I agree, great copy.

But what about Orange's customer serrvices...how shocking are they?!

50p/min to call their helpline, putting them in number 1 position in the high-cost helpline hall of shame
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